Excerpts from World Inc.
Table of Contents
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FOREWORD by Patricia Aburdene
PART ONE: The Quiet Revolution
Chapter 1: On Competition and Social Needs
- If I Ran the Zoo
- The Rusty Hinge of Social Needs
- A Door to the Near Future
- Unlocking Corporate Potential and Debate
- The Newest Forms of Power, Part One
- The Newest Forms of Power, Part Two
- A Focus on the New Frontier
Chapter 2: The Panic and Resolve of Corporate Leaders
- The Lasting Social Context
- A Focus on Social Response and the "S" Frontier
- The Origins of This Book
- Why Begin the Search in 1972?
- A Better World: Keeping Things in Perspective
- Answering Public Expectations
- The New Piece of Corporate Strategy
- The Challenge to Business
- In Conclusion
- Postscript on Panic and Resolve in Leaders
Chapter 3: Social Response Capitalism
- Defining Social Response Capitalism
- Give Them What They Need, Not Just What They Want
- The Stairwell in Good Corporate Mansions
- Shaping Social Response Capitalism
- Six Recurrent Benefits
- The Fulcrum of Your Choice
- Mounting Social Pressures
- GE and Climate Change: Imagine It
- When Innovations Occur as Twins
- The Fierce Logic of Product Failure
PART TWO: Redefining Leadership
Chapter 4: Toyota and the Search for the Superior Car
- The Roots of Success (and Failure)
- Toyota's Social Grace and Force
- The Competition
- The Great Leap Forward
Chapter 5: Inside the Corporate Mansion
- Knowledge Depth
- Knowledge Floors
- Knowledge Endurance
- Knowledge Dependence
Chapter 6: Developing Leaders We Can Trust
- Lesson One: We Are Captive in Our Leadership Options
- Lesson Two: Let's Go Back to School on Social Leadership
- Lesson Three: Leadership Is About Life in Society
- Lesson Four: Leaders Have Articulate Power
- Lesson Five: Lincoln as a Model Social Leader
- Lesson Six: Leaders Find New Paths of Growth
- Lesson Seven: Value Shifts Cascade Social Changes in Business
- Lesson Eight: Capture a Sense of Elsewhere and Adventure
- Lesson Nine: Standing on the Shoulders of Giants
- Lesson Ten: Cultures Pick Winners, Not Vice Versa
- The Grand Finale of Cultural Restraint
- In Summary: Leadership and This New Century
PART THREE: People Inc. — The Future of Capitalism
Chapter 7: HP and the Vast Universe of Consumer Delight
- The Feel of HP Headquarters
- A Shifting of the Guard at HP
- The "S" Frontier at HP and Elsewhere
- A History of Social Leadership and Innovation
- HP's Competitive Challenges
- Global Citizenship as a View of the Near Future
- Listen Again
- The Bottom of the Pyramid
- Peril at the Bottom of the Pyramid
- Taming a Global Supply Chain
- Product Stewardship: A Social Path Forward
- Corporate Leadership and World Culture
Chapter 8: Money Will Not Manage Itself
- Break Down the "Buyer Beware" Syndrome
- The Logic of a Global Equity Culture
- The Logic of Ratings
- The Problem of Sectoral Blindness in Conventional Stock Valuation Models
- Inside the Corporate Mansion at Suncor
- The Growing Appeal of Rating-Based Benchmarking
Chapter 9: Money Matters — The Social Force in Products
- The Growing Appeal of Intangibles
- Uncovering Hidden Value: The Vast Undersea Universe of Innovest Strategic Value Advisors
- Social Values Continue to Invade the Temple of Money
- Mainstreaming Risk Reduction: The Power and Influence of Standard & Poor's
- Social Leadership and the "S" Frontier
AFTERWORD by George Dallas
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